In 2022, online e-commerce events in Latin America generated More than $122 billion in profits.

That's why they are a great opportunity for businesses to increase their sales through digital channels, attract new customers and build loyalty to their regular buyers.

HotSale, Cyber Monday and Black Friday, among others, are some of the initiatives that give visibility to hundreds of sellers globally.

Here are the main points to keep in mind to highlight your offer.

Review and organize the stock

El Stock is a fundamental part. Considering that an increase in demand is expected, it is important to have enough products to Avoid complaints that affect the reputation of your brand.

For this, it is key to have tools that allow you to have absolute control of your Stock. El WMS - Warehouse Management System by Janis, is the ideal option for easily managing and controlling available prices and inventory.

Identify key products

Something that usually happens during these big commercial dates is that brands want to promote all their products and, when communicating promotions, they are overwhelmed.

We Recommend You Detect a certain number of products And that you apply the Rebates that you consider appropriate. Choosing high-turnover products is a good strategy.

Las metrics and statistics that Janis provides they will allow you to know the usefulness of products, campaigns and offers in all your sales channels. Managing volumes and managing to predict demand based on predictive analytics.

Analyze the costs

What extra expense would you face to gain visibility during these dates? These are not only unforeseen events that may arise, but also expenses that go through your entire operation, such as stock, the special price during that date, advertising and shipping.

Some points to consider:

• Discounts: the hook for attracting customers. It is important that they are attractive and that a more convenient price than the original is evidenced.
• Offer financing: interest-free fees attract consumers and increase the opportunities for them to choose you.
• Promotion and dissemination campaigns: most brands quadruple or quintuple their budget. It's key to set a special budget and thus be able to stand out among those who offer the same as your brand.

At this time when everything is doubling and accelerating, it can be common for errors in product information loads. With Janis Pricing you can manage and control prices, in this way, wrong charges are prevented and losses are avoided.

Prepare your team

More demand, more questions, more sales, more packages to pack and shipments to make. On special dates, efforts must be increased. To make the task easier, we recommend that you consider the possibility of Add staff to your team during those days.

Organize shipping logistics

Consider whether you need to hire temporary collaborators or an extra shipping company, just for a few days, to deliver your orders on time. It is also a Good Practice Make it visible in your store that the Shipments May Take a While To arrive due to high demand. El Customer Will Value Your Sincerity.

Janis combines the power of a WMS, OMS & TMS in an Intelligent Distribution Manager (SUN). Whether you have 50 or 50 thousand orders per day, you can replace them efficiently. At the same time, use state-of-the-art tools, creating and controlling the different routes, with real-time tracking and tracking.

As for the WMS module, it also exists Janis Picking And Janis Delivery, two applications dedicated to solving the execution and completeness of each of the operational instances of these universes, facilitating the management of both processes.

Efficient omnichannel experience and great customer experience

Last but not least, keep in mind that at this time you will have many new customers, who have never interacted with your brand. It is very important that they receive the same Heed on all your channels. It must be fast, efficient and of high quality.

The module of Customer Care From Janis transverse to all our tool allows you to get Immediate feedback and improve customer satisfaction with a constant measurement of each process and actors in the operation.

In Janis We understand the importance of these dates for the Growth of your business And we are committed to being you Ally. We have optimized all our processes and tools so that you can manage your operation with maximum speed and efficiency, preventing incidents and providing the best possible experience for your customers.

Get ready to stand out at e-commerce events and successfully achieve your goals!

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